Brand Names &
TAGLINES
A tagline expresses the essence of who you are and what you do. It should also be clean, simple and memorable.
Online Content, UX Writing &
UX DESIGN
More than site copy. Site strategy.
A strategically designed web is more than pretty pictures and clever copy. Built to reflect business goals and to address core user needs, a powerful site performs the brand narrative from its navigation bar to its buttons. That's why my design process begins with strategic analysis and includes site wireframes, as well as a comprehensive site copy document. Because language and layout are only as strong as the structure they're built on. I also conduct web site audits.

Brochures &
Print Collateral

Conceptual metaphor and a brand narrative drive copy and design for powerful, effective campaigns, including print brochures, electronic  collateral, slide decks, speeches and other presentations.

Print, Web & Multimedia
CAMPAIGNS

From brand identity to capital campaigns, a coordinated strategy across media has the power to create meaningful and immediate results. Like the capital campaign for the Lowell High Alumni Association, for which we provided the brand identity, print invitations, fundraising web site, print brochures and a fundraising PowerPoint deck.
 

Hilary Zaid, Ph.D.
Experience

I am a writer, editor and content strategist with more than 20 years of experience in print and electronic communications for individuals, corporations and non-profits. I have worked for Bay Area advertising and interactive agencies including Ikonic Interactive, NovoIronlight Digital, Camp + King, Highway One, Digital Artists & Writers Group, and as the Director of Information Architecture & Content Strategy at Collaborate SF, for clients from Amnesty International to Visa International. As a creative strategist and content lead, I partner with graphic designers and web developers to bring brilliant branding and campaign collateral to life. Education: I hold an AB, summa cum laude, from Harvard and a Ph.D. in English from UC Berkeley. When I'm not developing kick-ass campaigns: I am a published writer of literary fiction, a writing coach and editor, and a college essay mentor for lower-income students.
Picture
Hilary Zaid, Writer
Picture
Baker Street Editors